We kicked off last month in LA, hosting an exciting soccer match between Chile and Argentina at the iconic Los Angeles Memorial Coliseum. Not our typical partnership, we joined forces with FourFourTwo — the UK's favorite magazine for all things football news, stat analysis, and in-depth features. Although, we started our trip off in normal fashion: with a PressReader download (or six) in an Air Canada Maple Leaf Lounge.
What made this unique was offering a specific publication, FourFourTwo, through PressReader to a large, targeted audience. The easy access was spelled out to to the crowd through multiple touch points that complimented the game. Fans were able to download FourFourTwo onto their own devices to flip through during game downtime, and to keep for as long as they'd like. Not only did they enjoy a wicked game, they took a souvenir home with them too.
The three way partnership between PressReader, FourFourTwo, and the LA Coliseum made for a memorable fan experience and a whole lot of fun.
Check out the wrap up video for a peek at what went down: