PressReader helps local publishers reach an international library audience

2025-02-24
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We're passionate about including niche and community publications on PressReader. Because we believe these independent and regional voices matter, we’re rooting for homegrown content and local publications, and we’re eager to share them with global audiences.

Since 1999, we've helped publishers from around the globe expand their audiences and revenue with sustainable compensation models. Today, more than 1,500 publishers use PressReader to distribute a diverse collection of publications in multiple languages worldwide.

For libraries, the inclusion of local publishers on PressReader is essential, too. Librarians are continuously striving to curate a diverse publication list that keeps their patrons informed of the local news and current events that matter most to them.

With PressReader, local libraries can gain access to top-tier publications, small news outlets and everything in between, all while supporting publishers of every size. After all, quality journalism must be paid for so that it continues to be produced.   

An opportunity for media companies of all sizes

Yes, you’ll find all the major brands and biggest names in journalism on PressReader’s digital newsstand. But alongside those heavy-hitting titles, you’ll find our library is full of indie magazines and journals, local publications, regional content and hyper-specific small-run pubs. 

Including local publishers in our catalog isn’t meant to be a feel-good exercise for us here at PressReader: it’s a powerful opportunity for media companies of all sizes. 

Based on how other news aggregators compensate publishers, it’s easy to assume that only the biggest names in publishing benefit from global distribution — but that's not the case with PressReader. 

In reality, the platform brings more brand awareness to niche publishers and boosts circulation data, which for many publishers means additional revenue from regions where they don’t currently have distribution. 

It’s a win-win-win situation — but let’s dig a little deeper into just how PressReader’s model helps publishers.

Global reach for local publishers

Global reach for local publishers 

While poring over a fresh magazine or newspaper with your morning cup of coffee is enjoyable, distributing print products comes with financial and logistical challenges. Not every publication can be available to everyone, everywhere.

Many public libraries carry a single copy of a regional newspaper but don't invest in out-of-area content or stock it at every branch. Likewise, readers living away from home are unlikely to subscribe to their hometown paper.

PressReader removes these barriers, making smaller and out-of-region publications instantly accessible to anyone with a library card. Travelers can read The National Post on the PressReader platform just as easily in Hong Kong as they can in Vancouver. With remote access and offline reading, newspapers and magazines go wherever readers do.

A digital edition has unlimited reach

 

Imagine your potential new readers include international students, wishing they had a copy of their favorite interior design magazine to read through between classes. They probably won’t find a copy at the campus bookstore. But with a digital newsstand through their library, their favorite publication is just a few clicks or taps away, from anywhere they might be in the world. 

For these students, having easy, remote access to regional content through public and academic libraries will not only be incredibly convenient, but essential. Knowing what’s going on, and understanding its impact, is more important than ever — even when you’re not at home.  

While local publishers’ print audiences may be limited logistically, the reach with a digital edition is endless. With PressReader, local publishers can drive audience growth, increase readership and generate additional revenue all while boosting overall exposure. 

By working with PressReader, you’re supporting content providers and quality journalism around the world, while allowing library patrons to pick and choose the publications that matter to them.

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Bringing diversity and new perspectives to library patrons 

A library offering PressReader meets the needs of a diverse community by providing access to over 7,000 high-quality periodicals in more than 60 languages. Covering topics from business and technology to arts, sports and breaking news, PressReader keeps readers informed both locally and globally.

With automatic translation in over 30 languages, the platform ensures accessibility for international readers. By offering users a rich selection of trustworthy sources from various regional and socio-political perspectives, libraries can help publishers reach new audiences and play a vital role in promoting media literacy — a cornerstone of democracy worldwide.

Valuing (and paying!) local publishers fairly 

Participating publishers aren’t just making the world a better place (though those warm, fuzzy feelings that come with building a sustainable future for journalism certainly don’t hurt!) PressReader’s content partners also get compensated while supporting research, information access and education.

At PressReader, we pride ourselves on compensating publishing partners fairly for their quality content and protecting copyright in the process. Our model is based on consumption: every time someone reads a magazine or newspaper, the publisher gets compensated.

Other digital news platforms pay by “time spent”, which ultimately winds up benefiting the big fish — a small number of big publishers.

Regional and niche publishers are a vital part of a media ecosystem, and deserve to be compensated for the quality news and entertainment that they deliver, wherever in the world the end reader may be.

Attractive cost efficiencies for publishers 

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Digital, subscription-based content distribution offers significant advantages for libraries and publishers alike. With PressReader, readership can grow without added costs for print or delivery, no matter the location. Publishers also save on human resources — there’s no need for sales teams to pitch to individual libraries; their content is automatically available in partner libraries worldwide.

Readers get the full print experience in digital form, including ads, and in most countries, PressReader consumption counts toward audited circulation, increasing the value of print editions for advertisers.

Ultimately, PressReader enhances — not replaces — traditional publishing. It’s a seamless partnership that benefits libraries, publishers and readers alike, ensuring access to content that matters.  

Since our inception more than a quarter-century ago, PressReader and our library partners have been cheering on the publishing industry. Even with 7,000 trusted publications and counting as part of the digital content offerings, there’s always room for more content to bring to new audiences.

And if it’s from local publishers? All the better.

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