Connecting readers to the stories that matter has always been PressReader’s mission, and the continued partnership with IFLA helps the two organizations further connect communities of readers to content from around the world.
We’re very happy to share our 1st place winner, Yarra Libraries (Australia). Their campaign, We’re ready for the next chapter. Help us write it, is a clever mix of digital and print, non-traditional outreach as well as effective user participation.
The 1st place winner receives a 3000€ cash award towards airfare, lodging and registration to attend the IFLA World Library and Information Congress in Dublin, Ireland in July 2022.
“Access to information and quality journalism lives at the heart of everything we do at PressReader. Each year we are inspired by the innovative marketing campaigns brought forward by libraries around the world to connect patrons. We’re proud to participate, knowing our contribution helps readers around the world discover trusted journalism, and media literacy to separate fact from fiction. Congratulations again to the winning libraries!”
- James Fairbotham, Senior Area Manager EMEA | PressReader
Peking University Elementary School Library (China) takes second place
Peking University Elementary School Library (China) is the second-place winner for their skill-building campaign, “Illuminating Our Library”. Students completed various group activities, which resulted in 800+ themed stories about “Me and My Library.”
The 2nd place winner receives €2,000 cash award towards airfare, lodging and registration to attend the IFLA World Library and Information Congress in Dublin, Ireland in July 2022.
Chattanooga Public Library (USA) comes in third
Chattanooga Public Library (USA) takes third place for their awareness campaign, “Here We Grow!” This well-executed campaign emphasizes the importance of communicating the wide range of services a modern public library offers.
The 3rd place winner receives €1,500 cash award towards airfare, lodging and registration to attend the IFLA World Library and Information Congress in Dublin, Ireland in July 2022.
Taking over the world
Submissions were received from all over the world, with entries from Argentina, Australia, Brazil, Canada, China, Colombia, Croatia, Egypt, France, Ireland, Kazakhstan, Oman, Poland, Peru, Russia, Spain, Sweden, USA and Zambia. Applications were selected based upon criteria that demonstrated innovative and original project marketing strategies. The top 10 entries include the first, second, and third place winners, as well as seven more unique campaigns.
Headquartered at The Hague, Netherlands, The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the library and information profession, with more than 1,300 members in 140 countries worldwide.
As the world’s largest digital newspaper and magazine platform, PressReader helps IFLA to recognize and support creative, inspiring and results-oriented marketing campaigns. In addition to sponsoring the first, second and third place awards, PressReader is proud to provide the top 10 winners with an exclusive one-year VIP account to its catalog.
Along with the top three winners, the next seven organizations and their marketing campaigns are recognized for their innovative and creative approaches to marketing (in alphabetical order):
- Fudan University Library Medical Center (China): Library Talent Selection Contest
http://www.library.fudan.edu.cn/medical/2021/1217/c1224a162965/page.htm
- Local Government Management Agency / Libraries Ireland (Ireland): Ireland Reads
https://www.irelandreads.ie/ - Municipal Government of Sopó (Colombia): Leo's Journey
- Pikes Peak Library District (USA): Summer Adventure 2021
https://ppld.org/summer-adventure - Southeast University Library (China): Fall in love with Your Library: The SEU Library Stamp Rally
http://www.lib.seu.edu.cn/ - The British University in Egypt (Egypt): Game-based Marketing at the BUE Library
https://www.bue.edu.eg/
- Vancouver Public Library (Canada): Fine Forgiveness at VPL
https://www.vpl.ca/finefree
Through the long-standing sponsorship, PressReader recognizes the dedicated librarians and library staff around the world that create inspiring marketing campaigns to reach patrons. Thank you again to every library that entered - to us, you're all winners.
Curious about how PressReader works with libraries? Learn more.
