IFLA PressReader International Marketing Award Winners 2020

2020-07-22

We're so excited to announce the winners of this year's IFLA PressReader International Marketing Awards! Please join us in sending a big congrats to Foshan Library (China) - our 1st place winner. 

foshanFoshan Library (China) comes out on top this year for their N-Library: To Forge a Closer Community of Shared Future. 

N-Library, an abbreviation of “Neighborhood Library,” helps families build libraries at home by moving collected books and resources of public libraries to their homes. With the aid of information technology, 818 N-Libraries function as a mini-public library serving relatives and friends, neighbors, people with disabilities, as well as the elderly.

The 1st place winner receives a 3000€ cash award towards airfare, lodging and registration to attend the 85th IFLA World Library and Information Congress in Rotterdam in 2021.

 

“We are so impressed with the winners and their innovative projects. It’s exciting to see well-developed campaigns designed to bring communities together, change minds and challenge the perception of what a library can be. Campaigns like these are even more important in 2020, as we navigate what it means to have a contactless library experience. Congratulations to the winning libraries and all those that participated.”

- Kelly Banks, Director of Libraries | PressReader

 

Greater Victoria Public Library takes second place

gvplGreater Victoria Public Library (Canada) is the 2nd place winner for their campaign Change Your Mind. GVPL decided that it was time to Change Your Mind, using an integrated brand strategy to transform the way people think about libraries in Greater Victoria and well beyond.


The 2nd place winner receives 2000€ towards airfare, lodging and registration to attend the 85th IFLA World Library and Information Congress in Rotterdam, August 2021.

Murcia Public Library comes in third 

Spain's Murcia Public Library is the 3rd place winner for their campaign Viven en la BRMU / They live in BRMU. The Murcia Public Library decided to change preconceived ideas about libraries, stimulate the intellectual curiosity of users through humor and reflection, and open the library to new groups, sensibilities and speeches.

The 3rd place winner receives 1500€ towards airfare, lodging and registration to attend the 85th IFLA World Library and Information Congress in Rotterdam, August 2021.

Talented libraries from around the world 

Submissions were received from all around the world, with the top ten including the first, second and third winners and seven unique projects. Applications were selected via criteria that demonstrated innovative and original project marketing strategies.

The IFLA PressReader International Marketing Award is presented by the IFLA Section on Management and Marketing in collaboration with the award sponsor PressReader. This award, in its 17th year, honors organizations which implement creative, results-oriented marketing projects or campaigns. And, we're pretty happy to be a part of that. 

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the library and information profession with more than 1,300 members in 140 countries worldwide. The Headquarter is based The Hague/Netherlands.

As the leading digital and print-on-demand newspaper and magazine platform, we're helping IFLA recognize and support creative, inspired, results-oriented marketing campaigns. This year, we're also gifting the top three winners an exclusive one-year VIP account to PressReader.

In addition to the top three winners, we saw some amazing entries with marketing campaigns that featured innovative and creative approaches to marketing (in alphabetical order):

We can't wait until next year to see how libraries around the world create more innovative marketing campaigns to change and challenge the idea of what a library can be and do. Thank you again to every library that entered - to us, you're all winners. 

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