PressReader is proud to once again partner with International Federation of Library Associations and Institutions (IFLA). The IFLA PressReader International Marketing Award is given to the library which best implements creative, results-oriented marketing projects or campaigns. This year, we invite libraries around the world to think beyond the book.
Let's get down to the details
Each year, three finalists are selected by the panel of judges based on innovative contributions to marketing in the library field.
The 1st, 2nd, and 3rd, place winners will receive funds towards the purchase of new technology for their library-related activities. Why? Because we know libraries do much more than lend books - they're an integral part of their communities. Traditionally, winners receive support to attend and present at WLIC, however this year the winners are invited to present on best practices in marketing at virtual WLIC 2021. The award also honors the top 10 submissions with certificates of recognition.
Award applications will be accepted until 5 March 2021.
Objectives of the award
- Recognize the best library-related marketing projects from 2020
- Encourage marketing practices in the library community
- Provide opportunities for libraries to share marketing experience and expertise globally
- Any library or library organization that markets libraries, library products or services is eligible to apply for the award
- Applications must be written in one of seven IFLA languages
- Applicants may also submit an English translation if they prefer
- Applications must be submitted with supporting materials by 5 March 2021
- Present an original marketing strategy
- Answer each question on the application
- Explain the benefits of the strategy
- Provide a full description of the marketing strategy
- Utilize the marketing glossary definitions
- Summarize the strategy and its results
- Library organizations are encouraged to describe the imaginative and inventive aspects of the projects
Applications will be judged on
- A strategic approach to marketing, indicated in the research and planning stages of a submitted project
- Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges
- Potential for generating widespread public visibility and support for libraries regardless of the kind or amount of resources employed
- Effectiveness illustrated by measurable objectives and subsequent evaluation methods
Applicants are encouraged to include marketing using digital resources
- Electronic journals, publisher databases, institutional repositories
- Web and digital libraries
- Information literacy
- New products and new services
- Proposals are reviewed based on how well they meet the above criteria.