Ever heard of an 'amenity compass'? Here's how this Orlando resort personalizes the guest experience

2020-09-28

Wyndham Grand Orlando Resort Bonnet Creek EntranceEntrance/Wyndham Grand Orlando Resort Bonnet Creek

The compass is a tool that provides us with direction when we're lost or to find something we didn't know we were looking for. Wyndham Grand Orlando Resort Bonnet Creek has taken that concept and blown it up to make the guest stay more exciting. Enter the 'amenity compass'. With over 310,000 guests from 40+ countries visiting each year, this resort takes a next-level approach to ensure their guests feel safe, comfortable, and truly experience luxury during their stay.

Wyndham Grand Orlando Resort Bonnet Creek is the flagship of the Wyndham Grand Collection, the luxury and upper-scale tier of Wyndham Hotels and Resorts. The resort is unique in that it sits on 62 acres of an oasis within the Disney Gates in Orlando, FL. They offers resort-style amenities including 400 contemporary guestrooms, five pools, two lazy rivers, award-winning restaurants, mini-golf course and, if all that wasn't enough, a relaxing spa to unwind. Every guest can access all this with the amenity compass. 

Before offering PressReader, the team would engage with their guests through personalized services. They were always looking for new ways to get to know their guests. Now, PressReader is a part of that personalization. 

"We want them to have a relaxing and inviting stay, so we make sure each guest at check-in, receives our 'Compass' which is our daily information sheet with all of our amenity offers and things going on around the hotel, along with our pool information. We now include PressReader as another option to engage guests and a service they can find tailored to them."

Brittany Clifton, Senior Sales Manager

Wyndham Grand Orlando Resort Bonnet Creek 

PressReader on amenity compassPressReader on amenity compass/Wyndham Grand Orlando Resort Bonnet Creek

We asked Brittany what challenges her team faced that led them to look for a solution like ours.

"Our resort always offered a national newspaper to guests to read before COVID-19 came into play. This was a nice option for guests but not very green, and many times papers were thrown away instead of recycled. Once we re-opened our resort, things like newspapers just were not an option anymore. PressReader was a great alternative and gave our guests much more to choose from."

Brittany Clifton, Senior Sales Manager

Wyndham Grand Orlando Resort Bonnet Creek 

Guests staying at the resort are informed about PressReader when they first check-in. They receive a welcome letter that includes instructions on how to get access, and a QR code to easily scan and start reading right away. If guests need more information, a detailed explanation of PressReader is also in the Resort Amenities listing. 

"The feedback from our guest has been very positive. People like the option of picking their own content and not having to share a paper or magazine with another guest. The variety of options helps us connect with each of our guests. This has been a great option that we include in our benefits for guests paying a resort fee. The guests have access to a more modern approach and safe way to read content on their own, from the comfort of their guestroom."

Robert Fohr, General Manager

Wyndham Grand Orlando Resort Bonnet Creek 

As we consider the future of the hospitality industry and how trends are quickly changing, hotels need to think of ways to inspire guest confidence as they welcome them back. One of the most effective and popular ways is finding contactless digital amenities to serve guests during, and between visits.

"This is the kind of amenity guests are looking for, especially during COVID-19. Allowing contactless options and for guests to use their own personal devices will be what the future holds. The marketing materials and electronic resources that PressReader provided have been a great value add. We have been able to incorporate the materials into our reader boards, guest print-outs. and guestroom TVs."

Robert Fohr, General Manager

Wyndham Grand Orlando Resort Bonnet Creek

PressReader on reader boardsPressReader on reader boards/Wyndham Grand Orlando Resort Bonnet Creek

 As the hotel industry shifts, it's important for hoteliers to keep their eyes peeled for new trends and continue to communicate with guests about what they're doing to ensure safety. At the end of the day, it's about finding creative new ways to offer amenities that make guests feel comfortable. So luxury hotels can continue to do what they do best — provide excellent service and leave a lasting impression.

"In today’s COVID-19 world, it is more important than ever to show guests what you are doing to protect them. We have our Wyndham Grand Orlando Resort Bonnet Creek Safety protocols and Wyndham Hotels and Resorts details posted online for all guests to see. We are currently using online content to keep our guests updated on safety measures such as social distancing."

Robert Fohr, General Manager

Wyndham Grand Orlando Resort Bonnet Creek

Thank you Robert, Brittany and the rest of the team at Wyndham Grand Orlando Resort Bonnet Creek, for working with us to make travel safe again.

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