FIPP Opinion Article: When it comes to Smartwatches, it’s all about the wrist, NOT the words

Although smartwatches have been around for a number of years, the launch of the Apple Watch this spring spawned early consumer (and media) euphoria we haven’t seen since the iPad hit the market in 2010.

watch

But when I look at the number of publishers jumping on the Apple Watch bandwagon, I can’t help but think of the old adage: “When all you have is a hammer, everything looks like a nail.”

Within days of the Watch landing on the arms of readers, a number of publishers started launching apps designed to do one thing — hammer content onto owners’ wrists.…

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How publishers can capitalise on disruption.

Every industry is experiencing disruption. News publishers need to embrace this time by being aware of their changing audiences and needs, exploring different content presentations, and examining a variety of revenue models.

Competition for eyeballs is fierce for both news and advertising.…

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Weekly Hot Topics – May 7th 2015

The first week of May is wrapping up and a lot has been happening across the world! Weekly Hot Topics is here to bring you this week’s leading news stories.

This week…

WestminsterDEVELOPING

Polling stations for the 2015 General Election opened in the United Kingdom today.…

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Accessing Your SmartEdition Through the PressReader App

Here’s a quick tip for all of our publishing partners who have SmartEditions. Did you know that readers can access your content using the PressReader app as well?

It’s easy!  Readers can use the same sign-in credentials for your SmartEditions to login to PressReader. …

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