In September 2019, some people from PressReader were attending the Skift Global Forum and watched a captivating speaker ...
2020-02-18
Why caring is fundamental in hospitality
“The mind is never satisfied with the objects immediately before it but is always breaking away from the present ...
2020-02-18
Privacy and personalization in hospitality starts with permission
Back in 1998, the book, Permission Marketing: Turning strangers into friends and friends into customers, was released ...
2020-02-18
Retention in Hospitality study 2020
Growing loyalty among guests gets harder every year, especially with deep-pocketed Online Travel Associations (OTA) and ...
2019-10-16
Customer loyalty is built through reciprocity, and will grow your brand's reach and revenue.
We’ve all heard that it’s better to give than to receive and many of us believe and practice giving because it makes us ...
2019-10-14
Digital experiences can make or break a traveler’s brand affinity and loyalty.
Just a few years ago, the thought of a self-driving car would be considered ludicrous to most. Brain-computer ...
2019-10-11
Personalization and quality are the keys to winning over me-first travelers
Nearly three years ago, in an earlier issue of The Insider, we designated 2016 as the Year of the Person because we ...
2019-10-09
Using hotel technology to capitalize on the Experience Economy.
Travel and tourism bookings reached almost US$1.6B in 2017, accounting for more than 10% of the global GDP and making ...
2019-10-07
How OTAs impact traveler trust and bring a silver lining to hotels.
The hotel market is forecasted to sustain a 5-6% growth in 2018, reaching US$170B in gross bookings. Strong leisure ...
