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Igor Smirnoff

Igor Smirnoff

As Chief Commercial Officer at PressReader, Igor turns handshakes into successful partnerships and phone calls into friendships. The global tech industry is always evolving, and so is Igor. He thinks big-picture and has a way of making people believe they can change the world. Over the past 17 years, Igor drove the development of PressReader's original launch into the digital world and expansion into new business verticals from libraries to hospitality to marine. Now, he's leading the company's global B2B growth with confidence, intelligence, and style.

The future of customer loyalty post-COVID

Loyalty programs have been around for centuries and have become so commonplace that it would be hard to imagine life ...

Is technology bad? Or is it saving our planet?

Over the years, you’ve probably heard lots of people talk about how digital is saving trees. On the flip side, you’ve ...

What is goodwill? It is good business.

When the COVID-19 pandemic hit the globe, PressReader found itself in a strange new world where normal modes of ...

How to grow guest retention in 2020

Let’s face it; we live in an era of serial switchers.  It doesn’t take much for us to abandon one brand for another ...

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