NOW Magazine wins Best Niche Weekly at the Digital Niche Awards
Crack the Champaign, NOW Magazine takes home Best Niche Weekly Magazine at the Digital Niche Awards. Through a recent partnership with PressReader, the world’s largest all-you-can-read digital newsstand for newspapers and magazines, NOW has amplified its digital strategy and pushed the publication into new markets they could have never imagined before.
It’s no wonder the Digital Niche Awards recognized NOW for developing multiple touch points through digital (on PressReader + with their Digital Edition) to maximize engagement with readers wherever they are, on whatever platform they choose. Kudos to them.
“We are thrilled to be the winner of the Digital Niche Awards. Winning this award proves that all of our efforts toward digital integration and innovation is being recognized in the industry and ultimately a win for our clients and readers. A very special thanks to PressReader for leading us through the development of this product and making it a huge success.” Gary Olesinski, Director of Sales.
On the PressReader platform, NOW’s reach went from a 52-week cumulative readership of 1.3 million Torontonians to over 300 million people who enjoy sponsored access to all-you-can-read PressReader titles in hotels, libraries, airlines, airports, cruise ships and cafes around the world.
NOW’s digital edition, also powered by PressReader, features a slick custom landing page and houses the publication’s entire archive, from 1981 to present. Recognizing the evolving digital consumption trends of today’s readers, NOW partnered with PressReader to build a digital edition that maintained the creative quality of its print edition and provided easy access to the quality content that matters most to their readers.
NOW’s content has never been more discoverable, shareable and borderless as they continue to push the boundaries of their fearless news coverage into new and exciting digital channels.
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