In programmatic, you get what you pay for

The explosive growth of programmatic is both amazing and scary at the same time. It’s become the new shiny tool for publishers looking for a quick buck and advertisers wanting effortless access to inventory.

The trend towards automating advertising across all mediums makes one wonder when all content will be swept up by the programmatic wave and be crafted, curated and consumed programmatically.

Sounds a bit crazy now, but then again, if 10m self-driving cars can be on the road by 2020, programmatic news will be writing about them. The question is when.  Find out here.