It’s time for publishing to disrupt itself
Disruption is a 4-letter word, but not the one you’re thinking of. Yes, it’s hard, but it shouldn’t spell f-e-a-r. Instead it should be seen as a time of immense opportunity in the evolutionary process of every business. Welcome it and exploit its potential and you may find that “something incredible”. Ignore it or fight it and it will bite you in the proverbial butt.
But how does the industry disrupt itself? Maybe looking back at how we got here will help move us forward.