INMA Feature: 3 insights from a non-seeker in the Information Age
The “non-seekers.” If they aren’t going to search for your content, you need to make sure you create vehicles to curate the news for them, capitalising on your reputation and trustworthiness.
Maria Terrell, director of content at PressReader, talks to a “non-seeker”. She’s a publisher’s and advertiser’s prime demographic: She (prime No. 1) is a Millenial (prime No. 2), and in a fantastic income bracket (prime No. 3). She is cool, travels, and lives an alternative lifestyle.
She is all the things that make most advertisers drool – and is the owner of the eyeballs that content providers are clamoring for. Publishers, hear what she has to say.