FIPP Opinion Article: When it comes to Smartwatches, it’s all about the wrist, NOT the words

Although smartwatches have been around for a number of years, the launch of the Apple Watch this spring spawned early consumer (and media) euphoria we haven’t seen since the iPad hit the market in 2010.

watch

But when I look at the number of publishers jumping on the Apple Watch bandwagon, I can’t help but think of the old adage: “When all you have is a hammer, everything looks like a nail.”

Within days of the Watch landing on the arms of readers, a number of publishers started launching apps designed to do one thing — hammer content onto owners’ wrists.

In this FIPP Opinion Article, Nikolay Malyarov (chief content officer at PressReader) talks about how smartwatches provide little to no opportunity for the owner to interact with the content or engage with other readers from the device. Read more here!