INMA Blog Post: Is Uber The Ultimate Mobile Company?

UberUber is one of the most successful companies based strictly around a mobile app.

One hotel brand has already partnered to increase loyalty, which shows forward thinking in reaching an audience. This also helps the brand stand out in a crowded advertising marketplace, encouraging engagement with apps to reward a dedicated audience.

Could this be an opportunity for news media companies?  Read more about the rise of Uber on INMA’s Mobile and Tablets for News Media blog.

About the blog:

As news increasingly goes mobile, this blog’s mission is to be the worldwide reference guide to growing and engaging news audiences via mobile devices and tablets; attracting mobile revenue via advertising, sponsorship, and subscriptions; and owning the market for mobile news.

One hotel brand has already partnered to increase loyalty, which shows forward thinking in reaching an audience. This also helps the brand stand out in a crowded advertising marketplace, encouraging engagement with apps to reward a dedicated audience.

Read more: http://www.inma.org/blogs/mobile-tablets/post.cfm/uber-the-ultimate-mobile-company#ixzz3YArzoPUZ