INMA Feature: The difference between understanding audience preferences versus reality.

We’re excited to share insight on identifying the emerging linkages between content, audiences, and platforms with you, written by our very own Director of Content, Maria Terrell. Check it out!

identifying the emerging linkages between content, audiences, and platformsRead more: http://www.inma.org/blogs/value-content/post.cfm/understanding-audience-preferences-versus-reality#ixzz3QzRZjJz

“We in the news media industry fundamentally believe that each of our markets is unique, as are our publications and what we represent. We all have the same struggle – audience.

Constantly, we ask our readers what they prefer. Many prefer the printed product. We see it with glossy magazines and our Sunday newspapers.

Well, want to know the dirty secret? Preference is not reality.”

Read more about making your content your audience’s preference here:
The difference between understanding audience preferences versus reality.