Trends in Digital Publishing: Why Multimedia Matters
Words are no longer enough to keep readers satisfied. What are you doing to captivate and retain readers’ attention?
As content choices and reading behaviours are changing, the use of online video and multimedia content is on the rise. However, it is only recently that some publishers are starting to integrate multimedia into their digital editions.
Here is a conversation with Nikolay Malyarov, our Chief Content Officer, sharing with us why multimedia is a must-have for today’s news consumers and the important considerations before the integration.
Want to learn more about how you can take advantage of PressReader’s multimedia enhancement tool? Contact us at publishing[at]pressreader.com!