Recap: INMA World Congress 2014
INMA World Congress was a great success! It all started on Sunday, May 11th when Nikolay Malyarov, our Chief Content Officer and General Counsel, presented at the pre-conference brainsnack seminar. He explained how publishers must focus on the end goal (growing revenue and audience) when making content distribution decisions. His presentation, Content Distribution Without Borders: Eyes on the Prize, was a great success, here’s what some had to say:
“One thing that I can remember is the PressReader approach because it’s not just about the distribution of content but also to find new revenue streams.” said Pit Gottschalk, Axel Springer SE. “I think it is worth thinking about… we will set up a task for us to see if there any additional opportunities for us. It was a good takeaway out of this first day.”
Read more about the case study Nikolay presented on the INMA World Congress blog: Digital news service Kiosko y Mas increases revenue, registered users
We also announced the new partnership between INMA and PressReader at the congress! As INMA’s partner in business, we look forward to further supporting publishers like you in their digital growth and leveraging your publications into revenue opportunities through PressReader technology.
It was great catching up with our publishing partners last week and we are excited to meet up with all of you in the upcoming INMA events!