Mobile Usage Habits of Today’s Business Traveler
In this day and age, business travelers are more attached to their mobile devices than ever before. The explosion in the popularity of smartphones, tablets and mobile applications since the introduction of Apple’s iPhone in 2007 has led to the emergence of a culture of connectivity whereby mobile internet access has become a near necessity in business, commerce and day-to-day social interaction.
Hospitality and travel are two industries impacted by the digitization of the everyday customer. With thousands of apps available that may influence the consumer, many travel and hospitality companies are paying especially close attention to what their customers expect with regard to mobile services and connectivity.
Reliance on Smartphones and Tablets
Business travelers in particular rely heavily on their internet connected devices for their day-to-day operations and activities. PC Housing reported that 95% of business travelers own a smartphone and that 64% own a tablet and that they carry three to four devices with them on travel (including laptops). 90% of business travelers expect wireless internet access in hotels and 86% expect Wi-Fi at the airport.
Some curious findings in the mobile behaviors of business travelers include:
- 59% of business travelers say they would feel disoriented, distraught or lonely without their smartphone for just a week1
- The average business traveler checks their smartphone 34 times a day
- 75% of business travelers report they get more than six hours of sleep per night due to increased productivity enabled by their smartphone or tablet device
- Fewer business travelers use computers
- Business travelers are more likely to book their travel on mobile than leisure travelers
The Importance of the Mobile Web Page
According to a report by UberMedia, 27% of business travelers have changed their airline of choice based solely on the ease of mobile use4, and Neilson reports that 46% of consumers will not return to a mobile website that is not working; 74% will wait only five seconds for a web page to load on their mobile device before abandoning the site. However, 39% of businesses do nothing to optimize their websites for mobile browsing.
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