5 Facts about Travelers & Mobile Technology
Pew Internet & American Life Project recently reported that smartphone ownership amongst adults in the United States had risen to an astounding 56% in 2013. The proliferation of smartphones and tablets in the United States and worldwide is a digital trend that impacts industries of all types, as consumers increasingly rely on mobile apps for their purchasing decisions. But perhaps most affected by the rise of digital is the travel industry. In an age when access to information is convenient, quick and mobile, astute hotels and airlines are reaping all the rewards.
For example, Hilton Hotels & Resorts saw a $40 ROI for every $1 spent on mobile, and InterContinental Hotel Group reports that their monthly mobile revenue is at U.S. $10 million; British Airways has seen approximately 650,000 downloads of its apps since July of 2010.
The number of mobile apps in the travel industry is expected to increase dramatically. Drawing from recent research conducted on the consumer behaviors of travelers, here are 5 must-know facts about mobile technology that may influence strategic decision-making in the travel, aviation and hospitality industry.
- Four in 10 smartphones have travel apps.
- 5.4 million Americans use their smartphones for travel services.
- More than 15% of travelers who book a flight 24 hours or less do some from a mobile device.
- Hotels with ratings between two and three stars on Expedia are the most commonly booked with a smartphone or tablet.
- Mobile travel services will account for approximately US $10 billion in transaction value this year.
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Business Insider Intelligence, The Mobile Tourist: How Smartphones Are Changing Travel by Dan Frommer (January 25, 2013)