A New Beginning for PressReader
Dear Publishing Partners,
We are delighted to share with you some exciting news. On 28 October 2013, NewspaperDirect will begin its rebranding to unify all of its products and the company under a single name – PressReader.
To coincide with this rebranding, we will start to gradually roll out a major new release of our multi-channel digital newspaper and magazine kiosk, currently known as PressDisplay.com. This release will dramatically enhance the browser reading experience with a new HTML5-based interface modelled after our award-winning PressReader app.
Under the PressReader brand, the company is embracing a reader-centric approach in how we grow our business and portfolio of solutions. PressReader, as a consumer product, a business solution and content publishing technology, will evolve to meet readers’ increasing demands for compelling, full-content news from multiple sources consolidated in an engaging environment.
Through our parallel efforts of increased global business development, sales activities and marketing initiatives, we will help:
- Open up more marketing and promotional opportunities that will improve discoverability of your content and increase reader engagement;
- Grow circulation and revenues by reaching new audiences through our expanding global distribution channels;
- Increase exposure of your publications in new markets and territories.
Rest assured that all existing agreements, processes and account management will remain unchanged. We are committed to maintaining transparency in all our business and publishing processes and we will keep you fully apprised of developments throughout the rebranding process to ensure a seamless transformation to the new brand.
All of us at PressReader are excited about the future and working with you to give your readers what they want through our innovative content distribution and publishing solutions. You are an integral part of our success and we truly appreciate your ongoing support.
The following video provides a deeper insight into the reasons behind the rebranding:
You will receive shortly a package including additional details on the rebranding process and implementation. We invite you to take a look at these materials and if you have any questions after reviewing them, please do not hesitate to contact us at firstname.lastname@example.org.
Chief Content Officer and General Counsel