NewspaperDirect partners with luxury brand Silversea Cruises – a first in the cruise industry!
We are pleased to announce a new partnership with luxury brand Silversea Cruises to launch the first offline digital newspaper service of its kind in the cruise industry.
Building on its reputation as an innovative luxury cruise company, Silversea partnered with ND to develop a new digital newspaper and magazine service that meets the digital news consumption needs of today’s cruise passenger and is customizable, and scalable for the company. The eco-friendly service is cost effective as it eliminates the costs associated with printing and daily distribution on-board the ship.
With PressReader, Silversea is able to provide access to current full-content premium international newspapers and magazines catered to their passengers’ reading interests. Once downloaded to their own personal devices, the publications can then be read anywhere, anytime on the ship.
“We are pleased to have a partner like Silversea to help us launch the first digital newspaper product of its kind,” said Igor Smirnoff, vice president of digital for NewspaperDirect. “We believe our solution helps Silversea continue its role as an innovator in the luxury cruise line industry, giving passengers access to the full-content global newspapers and magazines delivered in a format they are familiar with – on their own personal tablets or smartphones.”
Silversea is recognized as a leader in the luxury cruise industry, offering guests large-ship amenities aboard its intimate, all-suite vessels. The company has won numerous consumer and industry awards over the years for its quality product and service.
“We listened to our guests and set out to create a product that would deliver current news to their personal devices,” said Jason Cohn, director of IT infrastructure for Silversea Cruises. “Launching the PressReader service on Silversea is a testament to both companies’ commitment to offering a convenient, easy-to-use and eco-friendly newspaper service to our guests.”
CLICK HERE to read the full press release.