Eco-Friendly Policies Gain Momentum in the Hospitality Industry
The hospitality industry, on a global scale, is embracing a more eco-friendly mindset in managing their facilities and services. Going digital is one of the best solutions in reducing their carbon footprint. Many companies are implementing mobile and digital technologies in every phase of their travel experience from point of purchase to final departure from their destination. Instead of printing receipts and boarding passes or handing out newsprint, the industry is moving towards building habits that promote eco-friendly practices like mobile check in, digital newspapers and magazines and energy saving programs.
The eco-friendly statement is an important position to promote because it connects with consumers and demonstrates the extent that these companies will go to preserve the environment. But the real challenge is conveying it to their guests at every touch point of their experience.
Being able to hype up your hotels eco-friendly policy is falling to TripAdvisor. Their research reveals that travelers are extremely interested in making eco-friendly travel choices, with 71% planning to do so within the next three months. Yet despite 81% of U.S. hoteliers indicating that they currently have green practices in place, nearly a quarter of these respondents do not communicate their green efforts to guests. To solve this problem, the TripAdvisor GreenLeaders program is being established to create a dedicated section on their website to appeal to the consciousness of guests.
Created in partnership with the U.S. Environmental Protection Agency’s Energy Star program, the United Nations Environment Program and the U.S. Green Building Council, the program will recognize eco-friendly properties and help travelers plan greener trips. Large hospitality companies including Best Western, Carlson Rezidor Hotel Group, Fairmont Hotels & Resorts and Select Registry, as well as independent hotels, are participating in the program. TripAdvisor is currently opening the application process to any hotels in Canada and the US, who want to participate.
Written by Michael Kozlowski.