PressReader Now Available On-Board flydubai Flights – a First for the Airline Industry!

On January 20th, Igor Smirnoff, our Vice President, Digital, was in Dubai for the inaugural flydubai flight to the Maldives and for the launch of one exciting project: flydubai is partnering with DTI Solutions and NewspaperDirect to provide travellers with daily updated local and international papers on all flights! The airline is the first in the world to offer daily updated digital newspapers on its local and international flights from January 2013.

As you may expect it, digital eReading solutions may be ubiquitous on the ground; however the complexities of the in-flight environment, such as compatibility with in-flight entertainment hardware and the logistics of frequently updating content, have made it a challenge to install these forms of entertainment in the skies. DTI Solutions, an in-flight entertainment solutions provider, offers the industry’s leading in-flight digital reading software: eReader. The software, which allows passengers to browse through reading material on in-flight entertainment systems equipped with touch-screen technology, integrates our PressReader application.

ND is very excited to be partnering with DTI Solutions on this unique project for flydubai, and will offer passengers access to more than 50 local and international newspaper titles from its catalog of thousands, giving travellers a larger selection of reading material for their in-flight entertainment.

flydubai aircraft in flightPrior to departure, air travellers across the world are given access to over 2,300 newspapers and magazines on their personal devices via popular PressReader application (voted “Best App Ever” for 2011 in the iOS newspaper category and is nominated for 2012 in the same category).

“Flydubai has taken on-board digital media consumption to the next level with daily updates from our extensive catalog of newspaper and magazine titles,” said Alex Kroogman, CEO of NewspaperDirect. “We are delighted to have helped turn the concept of in-flight daily digital newspaper updates into a reality for the airline industry.”

If you have any questions about this project or are interested in the integration process, please get in touch with us at publishing@newspaperdirect.com.