Apple News: App Store Price Changes

Apple has announced an App Store price increase for some European customers. The key change is the increase of the lowest paid tier to €0.89, up from the previous tier 1 pricing of €0.79. You can see below the price adjustments.

Apple spokesman Alan Hely said in an email to Macworld UK that “from time to time Apple adjusts prices of products in countries due to changes in exchange rates”.

In addition to increasing paid tier pricing in Mexican Pesos and Danish Kroner, this announcement also included the newly supported currencies in the following eight territories:

  • Russia: Ruble (RUB)
  • Turkey: Lira (TRY)
  • India: Rupee (INR)
  • Indonesian: Rupiah (IDR)
  • Israel: New Shekel (ILS)
  • Saudi Arabia: Riyal (SAR)
  • South Africa: Rand (ZAR)
  • United Arab Emirates: Dirham (AED)

How Does This Affect You?

As a publisher and/or developer, the current relationship with Apple allows Apple to establish pricing tiers with prices set by them directly. We have to choose one of those price tiers, and Apple reserves the right to change prices on that tier at any time, and prices in the App and iTunes Stores are automatically updated by Apple.

It is important to note that this change does not affect price lists outside of Apple’s jurisdiction, i.e. online subscription prices, Google Marketplace prices, and more. So, do you want to update your pricing program to align this price change or do you wish to keep it status quo?

NewspaperDirect has decided to update its global pricing program on and its companion application PressReader to align itself with the new pricing tiers.

The pricing program of all hosted SmartEditions will not be automatically updated, so we suggest that any publishers interested in making changes to their existing pricing structure contact his/her project manager or us directly.

Feel free to reach out to us with any further questions/concerns you may have.