Discussion: The Popularity and Rise of Digital Consumption
Our colleague Alex Gagin, Product Manager for PressDisplay.com and PressReader, wrote an interesting article on the popularity and rise of digital consumption. You can read an excerpt below and the full article on the PressDisplay Blog.
Half of all Americans own a smartphone or tablet
Mobile digital technology has seen major growth in the past year. It is even likely that you may be part of the 50% of adults in the U.S. that now own a smartphone or tablet.
In a recent survey conducted by The Pew Research Center, researchers found that tablets were popular for long-form reading such as for magazines and newspapers.
Furthermore, 66% of both tablet and smartphone users get news on their device.
Are print newspapers a dying medium?
Although print may be considered a dying medium, the findings also show that print subscriptions are not cannibalized by digital subscriptions and both print and digital subscriptions remain popular in their respective mediums.
The survey reports 19% of tablet and smartphone users have a digital subscription, 9% of which have digital-only subscriptions, and 31% report having a print-only subscription.
The important point to take home here, is that there are more subscribers added than print subscribers lost.