NewspaperDirect to attend 78th IFLA General Conference and Assembly

IFLA_featured1From August 11 to 17, Market Development Manager Ivan Sobko will be attending the 78th IFLA General Conference and Assembly in Helsinki, Finland

, where he will be presenting alongside various partners (distribution agents) on the many benefits and solutions Library PressDisplay delivers to libraries worldwide.

In addition, Ivan will discuss some of the exciting upcoming Library PressDisplay projects currently in the works at NewspaperDirect.

PressDisplay is a popular feature at Nordic libraries, used by thousands of patrons who access an extensive catalogue of more than 2,200 full-content newspapers and magazines from 97 countries and 54 languages.

As Ivan explains, “Europeans love to read, especially in the Nordic regions. The number of libraries subscribing to PressDisplay is a testament to that, and the usage by their patrons confirms the popularity of PressDisplay as the preferred way to read newspapers.”

In this region, when weather events and logistical challenges prevent or delay timely newspaper deliveries, Library PressDisplay has been the solution, connecting readers to their favorite publications without fail, time and time again.

Ivan’s enthusiasm for the conference couldn’t be more apparent. It’ll be an opportunity for him to chat with industry leaders and learn more about the changing needs of libraries worldwide.

“I’m absolutely excited for this trip! It’s one of the major events to attend and meet librarians, partners, as well as a great way to find out what libraries are looking for in the future, and how we can be a part of their evolution and progress.”

During his stay at the conference, Ivan will also be meeting with colleagues and clients. If you happen to be in the area, he encourages you to come up and say hello. Look for the large Library PressDisplay banners to find him.

Where: Helsinki Exhibition & Convention Center
When: August 11 – 17, See event programme


Ivan has previously worked in a number of business spheres, including IT, marketing, business development, real estate and mortgage financing. He’s now found his passion at NewspaperDirect, helping libraries all over the world find cost-efficient solutions while expanding their collections and make their planned transition into digital age. On his free time, he enjoys barbequing with his family and friends, watching soccer, and exploring cultures through food and music.