NewspaperDirect’s Igor Smirnoff Outlines Profitable Opportunities for Publishers at BlackBerry World 2012

We’re pleased to announce that Igor Smirnoff, NewspaperDirect’s Vice President, Digital, is a featured panelist at this year’s BlackBerry World, the largest annual gathering for the BlackBerry ecosystem. Igor will outline the business opportunities that RIM’s current and future products, including the upcoming BlackBerry 10 smartphone, represent for publishers.

Igor is participating in a media panel at BlackBerry World 2012: “Quality Profitable Opportunities for Publishing Partners on BlackBerry.” The panel discussions will cover several areas, including: development options, how to work with publishers, and providing a compelling user experience. NewspaperDirect has long been a supporter of the BlackBerry platform, and recently launched an updated version of its flagship news app for mobile devices, PressReader for BlackBerry® PlayBook™ OS 2.0.

Event/panel details:

  • BlackBerry World 2012
  • Media panel: Quality Profitable Opportunities for Publishing Partners on BlackBerry
  • Wednesday, May 2, 2012, 9:00 a.m.
  • Tampa Room

Igor has been with NewspaperDirect since 2003 and is a recognized expert in the formulation of effective cross-platform and multichannel strategies for leading publishers around the world and focuses on the development of the company’s newspaper and magazine publisher network, partnerships with mobile and tablet device manufacturers, as well as with major telecom operators and software companies. Today, working closely with 2,200 publishers in 96 countries, as well as many market partners, he is actively involved with the development of an industrywide strategy for migration of publishers’ printed business into the digital realm.