LiveTouch Broadcast Solutions partners with NewspaperDirect
Today at the 2011 Nab Show held in Las Vegas, Nevada, LiveTouch Broadcast Solutions, a provider of interactive touch screens for on-air use, announced a new and exciting partnership with NewspaperDirect that will see PressDisplay.com provide more than 1,800 full-content newspapers from 94 countries to its turnkey solution for broadcasters.
With the announcement, broadcasters can now integrate real-time review and discussion of today’s news into on-air programming.
The selection of news content provided by PressDisplay.com enables on-air presenters to interactively review and comment on headlines, news stores and photography, providing viewers with insight into the best journalism from leading newspapers from around the world.
Check out the demo here:
“News is one of the most profitable programming elements for broadcasters, so placing the best news from across the nation or around the world at the fingertips of on-air presenters offers a new form of programming that can boost viewer engagement,” said Jason Maire, director of marketing for LiveTouch Broadcast Solutions. “NewspaperDirect, known for leading innovation in the publishing industry, has proven to be the perfect partner for us. Their technical team worked closely with us to adapt their flexible news feed to our system, resulting in a smooth and immersive experience for our broadcast customers.”
“This is an industry first and showcases the potential of adapting newspapers for use in new channels,” said Alexander Kroogman, CEO of NewspaperDirect. “Our PressDisplay.com technology provides an open platform that can be tailored for use in every conceivable manner, enabling publishers to reach new audiences while ensuring the security of their content.”
Daily newspaper reviews are an essential piece of programming for many TV stations so make sure to keep your eyes peeled for review and discussion of your favorite read on-air near you!