You can't be serious…

In the past week, I’ve seen more stories about Why iPad Magazines Are Failing than I can count (Okay, I stopped at 30).  From PC Magazine to Forbes, the story is that once the initial curiosity is satisfied, downloads of magazines on iPads start to plunge.

The poster child for this is the much hyped WIRED magazine.  In June, WIRED launched its iPad App which was downloaded a whopping 100,000 times (30k more sales than their print edition).   Only 1 month later, 100K became 31K and it’s been going down ever since (November reported ~23,000 downloads).

This story, along with a number of others in the news lately, sparked a lot of coffee station banter and ultimately this debut of our tongue-in-cheek look at publishing in the news…

Happy New Year everyone!

Gayle