"Interesting Times" for Publishers
Not too many months ago, it was almost impossible to find an article, news report or analysis that did not forecast doom and gloom for the publishing industry. Few argued that newspapers were in crisis, with falling circulation, repeated rounds of layoffs, fleeing advertisers and a chain of bad earning reports.
But then came the iPad…
And suddenly, the future was looking very rosy indeed. Suddenly, publishers were jumping on the iPad bandwagon building iPad applications that they believed would turn their future around.
Sadly, they forgot about the fundamentals of profitable publishing, such as “growing audited circulation”. Instead they created “innovative” applications that gave away their valuable content for free, and did nothing for their ABC numbers or their bottom line.
Do you feel a déjà vu moment coming on? Doesn’t this sound like the 1990s when publishers flocked to the Internet believing it would be their savior? And look how that turned out!
No, the iPad is not the panacea for the publishing industry. It’s just one device – one small channel in a mobile market that is becoming more complex by the week with the explosion of new smartphones, tablets and eReaders landing in the hands of readers. The publishing industry is entering an era of “interesting times” and publishers cannot survive, let alone, thrive in it alone.
I invite all publishers to check out our new video about this new wave of technology, and the opportunities and risks it brings to publishers. And then contact us at email@example.com to discuss how NewspaperDirect can help you prosper in these “interesting times” by increasing your:
• Audited circulation
• Channel penetration
• Brand awareness
• Platform Support
At ZERO cost!
NewspaperDirect has been delivering newspapers and magazines to millions of readers the way they want to receive them since 1999 — in print, online, or on their mobile device, tablet or eReader — wherever they live, travel, work or play.
We invite all publishers to ride this new mobile wave with NewspaperDirect and embrace the future with confidence. Email us at firstname.lastname@example.org for more information.