The PressReader iPhone Application has finally arrived!

Well, the wait is over. Finally the PressReader Application is on iTunes! I know I know…it’s been too long coming and I totally agree.   Believe me, it didn’t come without a lot of pain (for all of us!).

PressReader Application on iTunes

As many of you know, our plan was to offer the application for free to our subscribers, but Apple said “No!”  We fought this battle a long time and it delayed our application for months.    In the end, the only way Apple would approve the application was through single copy sales of titles, payble through users’ iTunes accounts.  Pricing varies by country as follows: US$0.99, C$0.99, €0.79, £0.59, AU$1.19, ¥115 for each newspaper or magazine issue you download.

There are a couple of quirks with this application as well you should know about.  Being a “portal type” of application, it doesn’t quite fit within Apple’s standard modus operandi.   Here’s an example…After you’ve downloaded your first title, the next title you try and download will result in a message telling you that you’ve already downloaded that title and then asks you, “Are you sure you want to download it again?”.  Say yes!  This is an iPhone message.  Their phones do not understand that we have over 1,000 titles in this one application.  For them, it’s one app – one download. Sigh…

Please note that we are trying to resolve these quirks for you and will continue to lobby Apple for an exemption on the pricing issues.   This battle is not over yet!

Anyway, the publications look great and I think you’ll really enjoy reading your favorite titles on the iPhone.  They are presented as full-content digital replicas, in their original layout like on You can flip pages, pan and zoom in to view any page, article or photo in stunning clarity.

Key Features:

– Easily navigate publications using thumbnails or tables of contents 

– View full graphics or easy-to-read text views

– Access on-demand audio

– Search online across titles and select the title you wish to download

– Jump to next page using article hyperlinks

– Share articles by email

So, check out the demo:

And try the application.  Then let me know what you think.  We’ll be updating the application regularly with new titles and features so your feedback is important.