News flash…NewspaperDirect Now on iRex Digital Reader!

PressReader on iRexAs promised earlier this week, NewspaperDirect is pleased to announce that it is introducing PressDisplay on the iRex digital reader.

At the Monaco Media Forum this week, NewspaperDirect is introducing the upcoming rollout of its PressDisplay.com PressReader on the iRex digital reader. With official release in December 2008, the iRex DR1000 will join a growing list of devices on which PressDisplay.com is available, offering 800+ newspapers and magazines from 80+ countries. These include Apple iPhone, Apple iPod Touch, BlackBerry and numerous smartphones.

NewpaperDirect’s wide array of digital distribution vehicles for newspapers are great for consumers, and great for publishers, too. NewspaperDirect enables publishers to migrate to new digital channels, reaching their readers where they want to read their newspapers, and adding new features that make a newspaper even more useful.  And…we do this at no cost to publishers! Yes, you heard that right – no cost! (You do, however, lose the ability to wrap fish with this device.) Check out this demo…


 

The iRex DR1000 is a sleek and lightweight portable digital reader featuring the world’s largest electronic paper display. The 10-inch screen is as sharp and natural as reading ink on paper, unlike the strain and glare of a computer screen.  PressDisplay.com’s PressReader software will run on the iRex Digital Reader 1000 series, allowing readers to download their favorite daily newspapers in a matter of seconds and read them at their leisure.

“The DR1000 series equipped with NewspaperDirect’s PressReader software will offer readers an unparalleled digital newspaper reading experience with the feel of reading a real paper,” said Hans Brons, CEO of iRex. “We are pleased to be able to enhance our long-standing relationship with the newspaper industry by offering a unique reading platform to make publishers’ content available to a potentially untapped new audience.”
NewspaperDirect’s Alex Kroogman and Igor Smirnoff will be demonstrating the product on Thursday and Friday this week at MMF where it is sure to grab the attention of the techno-savy audience and publishers who are always looking for new ways to reach readers.  I’d say this is a pretty cool way to do that! 
Hmmm…I wonder what Oprah would think of it 😉
Gayle