NewspaperDirect Gears Up for Announcement at Monaco Media Forum 2008
This week NewspaperDirect will be making an exciting announcement at the third Monaco Media Forum 2008, where CEO, Alex Kroogman and Director of Strategic Development, Igor Smirnoff are doing presentations and participating in panels.
The Monaco Media Forum is organized and hosted by His Serene Highness Prince Albert of Monaco and is a top caliber event that brings together leaders of new and old media for high-level discussions about the future of online, broadcast and print communication. The invitation-only event focuses on emerging opportunities in technology, distribution and content, as well as the implications for marketing and finance. Now in its third year, MMF is the premier meeting place for architects of the new media landscape.
At this year’s MMF, NewspaperDirect will be engaged at several levels…
Alex Kroogman will be taking part in a session on new devices and content distribution alonside with Gary Shapiro, CEO of the Consumer Electronics Association, Mike Cooper, Director of Advanced Reading Technologies at Microsoft, Stephen Tomlin, CEO of Chumby Industries and (we’ve heard)…the publisher of the International Herald Tribune (still TBC).
Igor Smirnoff will be presenting PressDisplay.com, the largest online newspaper kiosk in the world, on many exciting new devices and platforms, including leading and emerging e-reading devices. These innovative channels and highly desirable audiences are brought to all of NewspaperDirect’s 800+ publishing partners at no additional cost to the publishers. Not only will this bring new revenue to our publishing partners, it will help them migrate successfully from their traditional print business into the digital world.
Igor will also be demonstrating our recently announced Advertising Value Map technology, which will help both publishers and advertisers renew their confidence in newspaper advertising in both digital and printed media. Ad Value Map, in its most basic definition, shows advertisers where and when to place ads in newspapers to maximize exposure and ROI.
As an official media sponsor of the event, NewspaperDirect will be using its Print-on-Demand technology to deliver hundreds of same-day newspapers to the diverse group of international delegates. Featured newspapers will be chosen with the countries of origin of many delegates and will include leading American, Canadian, German, Italian, Japanes, Chinese and Russian newspapers that will be available at the same hour (or earlier) as they are in their home markets.
And for the icing on the digital cake…For the duration of the event the Monaco Media Forum attendees will be authorized to have unrestricted access to the world press in digital format. All venue locations will be “Free PressDisplay Zones” to demonstrate how NewspaperDirect uses technology for many of its publishing partners in “going green” initiatives, cutting on print production and distribution cost.
MMF is a very prestigious event and NewspaperDirect is honored to be a part of it every year. This year’s theme is Media Everywhere: Thriving on Disruption, and the exclusive list of participants and speakers include: News Corp’s James Murdoch, Google EMEA chief Nikesh Arora, Vivendi’s Jean-Bernard Levy, NBCU’s Ben Silverman and Joost’s Nik Zennstrom, Robert Thomson of the Wall Street Journal, Mark Thompson of the BBC, Real Networks’ Rob Glaser and Chris De Wolfe from MySpace to name just a few. And of course, along with Igor and Alex, EDventures’ Esther Dyson (a highly valued member of our board) will be on the panel “Shock of the New: Building the Next Disruption” – should be quite the discussion.
Sorry I can’t spill the beans yet on our exciting announcement, but check back here on Wed to read all about it!