TRANSCONTINENTAL’S NEWSPAPERS GO DIGITAL WITH NEWSPAPERDIRECT
More good news from one of NewspaperDirect’s 750+ publishers! Transcontinental Media, one of Canada’s leading publishers of community newspapers, announced today that it is working with NewspaperDirect to migrate its newspapers to SmartEditions as part of its ongoing online strategy and the company’s commitment to implement technology that makes life easier for its customers.
Twelve Transcontinental publications have been released as full-featured digital editions, including The Journal-Pioneer, The Western Star, The Guardian, La Nouvelle Union and The Telegram, with plans to roll out the remaining titles over the next few months.
According to Senior Vice President of Transcontinental’s Newspaper Group, Marc-Noël Ouellette, “We researched a number of the available digital edition solutions in the market and NewspaperDirect’s technology demonstrated that it was most leading edge and fitting for our needs. As part of Transcontinental’s online strategy, partnering with this niche company was very in line with our growth objectives.”
We’ve been hearing from our Canadian readers for a while now that they want more local, community and French-language publications on PressDisplay.com, so this is really great news. With over 170 papers across Canada, including a dozen dailies and about 90 weeklies, Transcontinental reaches, on average, two million readers a week, making it a leading source of information and news in both English and French-speaking communities.
12 down — only 258 more to go!