Transitioning from print to digital profitably

Online NewsI am very pleased to share with you a NewspaperDirect article that was published in this month’s Newspapers and Technology Magazine, entitled, When moving from print to Web, give readers what they want.   Just click on the pages below to read it in News and Tech’s digital edition.

Give readers what they want…sounds so simple doesn’t it?  Unfortunately for many publishers, it wasn’t (and still isn’t) simple. 

This article could have had another title:  Best Practices in Digital Editions because it provides publishers with options, risks and recommendations on how to plan their digital future.

This article (which will be continued next month) is intended to simplify the process for moving from print to digital for publishers in a way that reduces costs, mitigates risk and maximizes rewards.

I hope you find it  helpful.  Even if your publication is struggling, it is not too late.  As one publisher shared, the subtitle to this article could be “How to resuscitate the cadavers

Gayle
Image by: “Feng Yu | Dreamstime.com


Newspapers & Technology Magazine
01 Apr 2008


Newspapers & Technology Magazine
01 Apr 2008