The Newspaper Revolution
I was reading one of my favorite blog sites today – Good Morning Silicon Valley (I discovered them when they gave PressDisplay.com two thumbs up earlier this year :)). I often find tidbits of good information from them and entertaining stories and industry gossip.
Today was no exception. In their “Off Topic” section they gave kuddos to the video Here Comes Another Bubble by the Richter Scales. They said is was “quite possibly the funniest short video about the Silicon Valley experience ever set to a Billy Joel song.”[youtube=http://www.youtube.com/watch?v=I6IQ_FOCE6I]
Now if it was just a funny video (which is really is, especially if you live in the Internet world like we do at PressDisplay.com), it would be worth sharing for just that reason. But when I saw this part of the video, I knew that there was a message in here for those of you in the publishing business.
There is no doubt that the newspaper industry is going through a serious evolution, if not a revolution that the song blatantly says here. The Internet has changed the world and the way people see the world and interact in the world.
Some newspapers are slow to accept this fact (at their own peril) and hide behind tradition, saying, “There will always be people who want to read the printed word!” Perhaps…but will there be enough? We think not and thankfully our publishers agree with us and are taking great strides to, not only evolve and offer full content digital editions to their readers, they are adopting new advertising platforms to monetize them – they are leading the revolution for others to follow.
This video should be watched by every publisher out there. The “Times”, They are Achanging (just another song I threw in to see if anyone was paying attention). It’s not a matter of “if” anymore, but “when”.
Come on…join the revolution!