Downunder publishers are on top of Web 2.0

Well, Igor and Nikolay are back from down under where they spent a couple of very productive weeks with our Australian publishers (Fairfax, News Ltd. and APN).   Here they are with Libby McDonald from Cairns Post.

Igor, Libby, Nikolay

Partnering with these major players, we’ve become the largest online publisher of Australian and New Zealand digital editions.   Just check out the publications already on PressDisplay (and these don’t even include all the new SmartEditions on the verge of release).

Our Australian and New Zealand publishing partners are very excited about NewspaperDirect’s new (and highly innovative) advertising publishing platform (which caught Business 2.0’s attention recently). 

While in Australia, the guys also demonstrated some exciting new features from PressDisplay and SmartEditions in our booth at PANPA. 

 NewspaperDirect at PANPA

Even Robert Whitehead, President of PANPA shared in his “State of the Industry Address” that attendees should check out on the iPhone at the NewspaperDirect booth.  Needless to say, our iPhone release was one “hot” item at the show.

Australian on iPhone in PressDisplay
Media students from Charles Sturt University made a presentation at the event called “The Newspaper of the Future”.  Although their recommendations were typically what one hears from youth (i.e. news should be free, etc), they did get across a message we’ve been pushing for years – “Newspaper publishers have to embrace digital technology.  There is no alternative.”  Thankfully our publishers all get it and are not only embracing digital technology, but Web 2.0 as well.
Back in Canada, the guys are busy releasing new Web 2.0 SmartEditions which resulted from their trip.  More news about those a little later….