The Key to Building Newspaper Circulation – Give Readers More of the Stories they Want

 Hello everyone

I thought you might enjoy this article written by Philip M. Stone on March 15, 2007 and published in followthemedia.com

FTM is a thoughtful journalistic site concentrating on the complex landscape of our global media world. Their principal writers each have more than 30 years experience in different aspects of media on both sides of the Atlantic.   The value-added nature of their articles is to explain what is happening in the industry by offering their own unique analysis. They are opinionated and make no excuse for that.  I think you’ll enjoy this article…

The Key To Building Newspaper Circulation – Give Readers More Of The Stories They Want, But Do Editors And The Public See Eye To Eye On Those Choices?

“It’s really a simple marketing exercise – find out what people want and sell it to them. Trouble is when it comes to the newspaper business do we really know what the public wants? There is help on the way to figure that out, and if you’re an old-time editor who believes you know that without being told, you may want to think that one again.”   Read the whole article…