What publishers can learn from the Flash flop
When the iPad was launched in 2010, the world was somewhat shocked about Steve Jobs’ “Flash Attack”, banning Adobe’s popular multi-media player from iOS devices, claiming it was buggy and insecure. It took five years for the rest of the world to openly subscribe to Jobs’ sentiments, but there’s no denying it now – Flash has supplanted Internet Explorer 6 as public web-enemy number one.
Many of those platform vendors are announcing moves to HTML5, which is great. But that doesn’t solve the problem for the millions of readers who still use older browsers that don’t, and never will, adequately support HTML5.
Publishers need to be more like chess masters, making strategic decisions based on long-term gain, not on short-term pain. No one ever said it would be easy; but it really is that simple.