INMA Blog Post: Is Uber The Ultimate Mobile Company?
Uber is one of the most successful companies based strictly around a mobile app.
One hotel brand has already partnered to increase loyalty, which shows forward thinking in reaching an audience. This also helps the brand stand out in a crowded advertising marketplace, encouraging engagement with apps to reward a dedicated audience.
Could this be an opportunity for news media companies? Read more about the rise of Uber on INMA’s Mobile and Tablets for News Media blog.
About the blog:
As news increasingly goes mobile, this blog’s mission is to be the worldwide reference guide to growing and engaging news audiences via mobile devices and tablets; attracting mobile revenue via advertising, sponsorship, and subscriptions; and owning the market for mobile news.