Showcase: Growth in the Digital World The Rheinische Post, available anywhere, any time
The Rheinische Post (RP) is the most widely circulated daily newspaper in the Rhineland. With a print circulation of about 318,000 (IVW 04/2014), it reaches 861,000 readers a day (May 2014). 34 local editions and a strong parliamentary office underline the journalistic claim to being the “Voice of the West” — a voice that also makes itself heard at the federal level.
To further bolster these impressive figures, the aim for RP was to optimize distribution channels in order to reach more readers. In the search for increased digital impact, the project managers quickly stumbled upon…find out more here.