Your Guests As Readers: Who Are They?
As more people than ever begin to consume newspapers and magazines on their own non-dedicated devices, a number of industries have some decisions to make about the different types of platforms that will provide their clients’ content needs. Hotels and libraries, for example, will both reach a broad spectrum of consumers who have different interests, but also different reading styles, and a one-size-fits-all app provider must be able to meet those various needs.
Understanding that some guests will want access to digital newspapers and magazines in an offhand way will mean having apps and internet homepages that address only the top headlines in a Twitter-like format, directing guests to outside links for further reading. At the same time, some travelers—especially those who are traveling on business—may need more in-depth information, especially pertaining to business news; an app that offers a no paywall system and curates content into easy to navigate topics will be more beneficial and less frustrating to clients.
For libraries, most of their patrons will not be out of town visitors, but will instead be established members of the community who rely on their libraries for access to information. A content provider for this time of long-term reader relationship has to be able to address every patron, from the casual digital reader who might sample the newest magazine titles, all the way to a seasoned tablet reader who relies on his device—and his library’s choice of content platform—to stay connected and up to date.
Whether it’s a hotel stay or a lifelong fostering of reading, both hotels and libraries are focused on maintaining that connection with the people who make their industry possible. By understanding their customers’ reading needs, both can make informed choices about content platforms that actually speak to their patrons and guests, and foster an ongoing bond.